Go RVing Advertising Campaign News Releases

Go RVing Tie-In Program Helps Local Dealers Close the Sale

RESTON, Va. – With the Go RVing national advertising campaign eliciting a record consumer response thanks to the “What Will You Discover? Go RVing” ads, more local RV businesses are tying in to capitalize on the campaign’s success and convert prospects into customers.

Developed for RV dealers, show promoters, campground owners and their agencies, the Go RVing tie-in program offers online access to local leads and tools for implementing the national campaign messages in their own marketing. Program features include an Ad Builder, Direct Mail Postcard Builder, Image Library and Leads Database, consisting of hundreds of thousands of prospective customers who’ve responded to Go RVing ads.

Visits to the industry-only area of GoRVing.com topped 32,589 by the end of the third quarter of 2007, easily surpassing the previous year’s total of 29,265 in 2006. Dealers have accessed consumer leads at a rapid rate, downloading more than 10.8 million in 2006.

“We regularly use the Go RVing lead program and find the quality of the leads received to be excellent,” said Jason Rodboum of Wilkins RV in Hornell, New York. “We have been able to make contact with potential customers whom we may have never made contact with otherwise. I would highly recommend the Go RVing lead program to anyone.”

Go RVing dealers also have unlimited access to a web-based Ad Builder program. Ad Builder users can customize new ad designs created for local use that reflect the look and feel of the national campaign. Users download the completed ads or email them to publications without the traditional costs of film, proofs or shipping. A direct mail builder is also available to help dealers follow up with leads from their area.

The Image Library contains a database of high-resolution photos shot in conjunction with the national advertising, for use in local marketing materials, including yellow page ads. Since the Ad Builder and Image Library launched in January 2003, dealers and campground operators have downloaded more than 11,000 photographs and created approximately 2,300 print ads.

The cost to sign up for the complete online program is $225.

Responding to industry requests, the tie-in program also offers participants access to the new “What Will You Discover? Go RVing” national TV ads featuring Tom Selleck’s voice. The optional TV ads package, available for $250, includes four 30-second spots, each with space for a five-second local tag.

“The Go RVing program has been a great lead generator for our dealership,” said Jamie Dodd of Dodd RV in Portsmouth, Virginia. “It is well run and simple to manage. It really has done a great job promoting RVing.”

Dealers are participating in the tie-in program at a record rate. Those interested in signing up for 2008 should contact Chuck Boyd at the Recreation Vehicle Dealers Association (RVDA) at (703) 591-7130, ext. 113.

The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information, visit GoRVing.com.

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11-11-07